Irish toy company signs deal with Walmart

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An Irish toy company signed a deal with Walmart. Innov8 dealt with the buyer for the US retail giant over two months and had ‘thousands of communications by email’ before securing agreement.

Irish toy company Innov8 has signed an agreement with Walmart that will see one of its products sold in the US retail chain later this year.

“With Walmart, we collaborated and developed with them, we didn’t just showcase our products, they choose some of our items and they asked us to develop with them based on the potential they saw ...

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