‘To succeed globally, Malaysian manufacturers should have extensive experience, significant expertise and in-depth knowledge in the development and production of rubber products,’ said Malaysian Rubber Council CEO Nor Hizwan Ahmad. – LOW BOON TAT/The Star
Last year alone showed an improved performance in rubber and rubber product sectors, whereby the total export registered a record spike of RM71bil, an increase of 46.3% as compared to RM48.5bil the year before. MRC chief executive officer Nor Hizwan Ahmad said, “We know the price is going to revert to the pre-pandemic level, therefore we must be ready to manage this.”
Products like rubber medical devices, automotive parts, household products, engineering rubber products, industrial products, rethreading materials, tyres and processed rubber are still needed for constructing and assembling finished products.The tyre industry was, in fact, enhanced to diversify Malaysia’s export contribution of high-value products and increase the export performance of dry rubber items. It also helps increase consumption of locally produced rubber.
He added, “As a council, we must be vigilant of the market trend and needs and be ready to embrace change, especially through innovation and adoption of advanced technology.” More than 20 countries are expected to take part in the exhibition, which will include conferences, roundtable discussions, business-to-business meetings, industrial site visits and an awards dinner.
This helps position Malaysia as the source for all high quality and sustainable rubber products, across various media targeting local and foreign audiences around the world.By creating a sustainability division in May 2021, MRC was able to ensure a long-term plan and a broad scope covering socio-economic aspects is in place.
MRC’s corporate social responsibility initiatives last year involved the community and industry players by addressing the gaps, issues and challenges across the economic, environmental, social and governance considerations. Firm rubber prices projected in 2022, together with increasing world demand for natural rubber, will help stimulate domestic rubber production.
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