How the Malaysian bubble tea boss behind Tealive is disrupting the streetwear market

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The 37-year-old Bryan Loo tells us how he is diving into his latest venture, Urban Wall Street, while continuing to grow his popular F&B brand.

In Malaysia, Bryan Loo became a household name after the young entrepreneur disrupted an F&B landscape dominated by cafes serving coffee by pioneering the bubble tea craze.

Using the UWS app, buyers don’t have to worry about buying fake products online and sellers are ensured they get a fair price for their items. Those who wish to sell will need to get their products authenticated by UWS; these are then cleaned and sold on the platform and sent to the buyer for a reasonable delivery fee.

“Working with Lee has been a pleasure. He is very much into streetwear and anything to do with streetwear or pop culture. He has always been the face of streetwear and a strong trendsetter in lifestyle matters. International brands like LG have recognised that and are using him as an ambassador. As such, he is the ideal face of UWS,” stated Loo.

While Loo is known for his F&B forays, he believes that going into the fashion market doesn’t require a different approach. “Essentially, Urban Wall Street and F&B ventures are almost similar, where we make sure we deliver the best quality products to end consumers. They could be very different industries, but our desired outcome is always the same. At Urban Wall Street, we always deliver safe and authentic products and good quality to our end users.

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