Being Nimble And Strategic Helped This Entrepreneur Overcome Business Obstacles

"I wanted more control of my financial future," said Bowman."I wanted to push myself and use all my strengths." She chose to buy a business rather than start one from scratch.

One of the disadvantages of buying a business is that you may not know the company's weaknesses before you purchase it. Little did Bowman know that 70% of Southprint's business came from just three customers. Bowman got to work rebuilding Synergetic Media's client list. No matter how small, every client was treated like it was the company's #1 customer. Small customers grew in size and new customers were brought in.

Bowman credits her better-than-average performance during the pandemic to learning how to be nimble when her top three customers reduced spending dramatically during her first year in business.

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