It also results in some weird anomalies. Have you ever thought about why “pork” comes from the pig? Why don’t we just call it pig? When we eat it, it’s called “pork”, and when we eat cattle it’s called “beef”, and sheep is “mutton”. This is because all three words are derived from the Norman French: porc, bœuf and mouton.
Consequently, the meat substitute industry is perfectly within its rights to label its goods “a veggie burger” or a “nature burger”, or whatever. Well, as long as it’s round, I suppose. Okay, that last one I think is justifiable; who on Earth would want to eat “plant-based chicken-style strips”? There is a whole new set of businesses which are aimed at disrupting the meat industry by finding plant-based meat substitutes like Beyond Meat and Impossible Foods.best-performing public offering by a major US company in almost two decades. But,
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