How advisors are guiding younger investors through the market downturn

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Steep and prolonged losses have led to advisors reiterating the importance of diversification and investing with longer-term goals in mind, particularly among millennial and Gen Z clients

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“We’re seeing a bit of uncertainty from the younger generation because many of them have never been through a cycle like this,” says Charles Provost, wealth advisor and portfolio manager with the Vo-Dignard Provost Family Wealth Management team at National Bank Financial Wealth Management in Montreal.

The S&P 500 is down almost 20 per cent so far this year as of June 24, which has been a reality check for investors. Many investors also just want to hear about what’s happening in the markets, in simple terms, without jargon.

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