KUALA LUMPUR, July 8 — Poland, one of the leading producers of apples in the world and the largest in Europe is targeting to penetrate the Malaysian market as part of its new focus on this part of the region.
She is here with a delegation of six people from Fruit Union — the largest Polish fruit association representing producer groups and their producers, exporters and distributors of fruit, for a five-day visit for product launching in Malaysia. “We too would like to have a slice of the Malaysian apple market. If successful in our product campaign we hope to send the first shipment to Malaysia by October or November. For the start we are looking into shipments of some 3,000 tonnes of apples. If this materialises, it will be a good start,” she further said.
According to statistics, one third of apples planted in the European Union are from Poland. Poland exported more than 922,000 tonnes of apples in 2021.Currently Egypt is Poland apples largest market. Other markets include Israel, India, Vietnam, Saudi Arabia and the United Arab Emirates.