How Astrology turned into a billion-dollar business

  • 📰 kgun9
  • ⏱ Reading Time:
  • 43 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

The astrology industry business is booming with dedicated apps, social media accounts and business owners. But the industry isn't new.

Nowadays, people joke about Mercury being in retrograde, and it's a somewhat common thing for a person to be asked at any given time what their rising and sun signs. There are zodiac memes all over Twitter and Instagram accounts that post about different signs' different personality traits.One report from market research firm IBISWorld showed that Americans spent $2.2 billion a year on “mystical services.

While the business of astrology is new, studying the stars to try to predict the future definitely isn't. Kay Taylor, the president of the Organization of Professional Astrology, has been attending astrology conferences for years and says there was once a time when astrologists were worried about the future of their profession.

There’s also a smaller group of astrology entrepreneurs who started to see a huge boom in business during the pandemic. Astrologers are partnering with businesses and doing brand deals like working with lingerie companies to help customers find items based on their zodiac sign. A Lending Tree survey found that 1 in 5 adults have made financial decisions based on their horoscope, but astrology experts say it’s important to do your research on these different resources that can help guide you.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 584. in SG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Billion-dollar finance firm hires celebs to headhunt prime job candidatesIn a hot hiring market, Liquidity Group has been shelling out on celeb message site Cameo, getting stars to encourage its favorite applicants to accept positions.
Source: PageSix - 🏆 320. / 59 Read more »