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A good idea may have been the start in setting her apart, but drive and motivation are more important in business. "Business is lonely, you are alone," she said."You sign that dotted line alone, it's your reputation, it's all about you alone. … No one cares as much as you about your business," she told Epperson.The line between business life and personal life has become increasingly blurred, especially since the onset of the pandemic, as many workers began to work from home, and the decisions made in one sphere have held new significance in the other.
New business formation numbers have been high since the pandemic began, and Frankel said uncertain times also provide opportunity. Still, even amid business evolution, staying grounded in your core mission is essential, according to Frankel."You have to be able to pivot and shift, but also stay true to the base and core of what your business is," she said.