Varcoe: Calgary company rides cannabis roller-coaster as sector endures brutal reckoning

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There are plenty of labels placed on SNDL Inc., the Calgary\u002Dbased firm formerly known as Sundial Growers until it changed its name recently.

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Earlier this week, SNDL announced its latest in a series of deals, acquiring Kelowna-based cannabis extraction and distribution firm Valens Co. in a transaction valued at $138 million. Last October, it unveiled the purchase of Edmonton-based liquor and cannabis retailer Alcanna Inc. for $320 million. The deal included Alcanna’s majority-owned subsidiary, Nova Cannabis Inc., and its fleet of Value Buds stores.

“Sixteen months ago, we had no retail exposure whatsoever. We are now the dominant retailer of regulated products in Canada.”As the CEO wrote in a letter to shareholders earlier this year, Sundial had been “to the brink of failure, looked into the abyss, and then recovered.” “We had a peak debt of almost a quarter-billion dollars with double-digit costs. We were trying to operate in half a dozen countries. We weren’t hitting the mark in terms of our cultivation efforts.”In late 2020, something else was unfolding that would alter Sundial’s trajectory; retail investors began to take note of the stock through online forums.Article content

citing a combination of moves: selling assets, raising capital, completing debt-for-equity swaps and cash repayments. “You have a very unsustainable market from an economic standpoint. No one is really making money,” Gomes said in an interview.nalyst Shaan Mir of Canaccord Genuity.

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