"People are excited to be able to express themselves in a way that doesn't cost as much money as a new Dior bag or like a pair of Louboutin boots or something like that," said beauty editor Khalea Underwood."I do believe a $28 lipstick is an attainable luxury."She says it happens when people still spend money on small luxuries when the economy is suffering.
"A great pigmented lipstick could easily work on your cheeks or eyelids," she said."You’re getting more bang for your buck and the buck is not as much as like a big luxury.”The marketing strategy is working. Recent data shows the beauty industry is worth more than $500 million worldwide. It's estimated to reach roughly $800 billion by 2025.
"With all of these resources like TikTok, YouTube, Instagram Reels, you have all of this access to knowledge of how to execute that look of your dreams too," Underwood said. Underwood said she wouldn't be surprised if inflation catches up to the industry eventually. However, she said loyal customers likely won't give up their favorite products.
Do you guys know anything about a murder in Chula Vista/Bonita early Sunday morning? I've been checking all the local news and haven't seen anything but the SD Sheriff department was here like all day. Detectives and crime scene people had my complex pretty much on lockdown.