Patagonia founder Yvon Chouinard gives away company to help fight climate change

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Patagonia's founder is transferring ownership of the company after nearly 50 years into two entities that will help fight the climate crisis.

Patagonia is a private company based in Ventura, California, that sells outdoor apparel and equipment. Yvon Chouinard founded the company in 1973.

"If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have," Chouinard said in a statement Wednesday. "Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source."

"Two years ago, the Chouinard family challenged a few of us to develop a new structure with two central goals," said Patagonia CEO Ryan Gellert in the press release. "They wanted us to both protect the purpose of the business and immediately and perpetually release more funding to fight the environmental crisis. We believe this new structure delivers on both and we hope it will inspire a new way of doing business that puts people and planet first.

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If I was a Ventura Government official, I'd be worried. One of the cities largest employers. What's to stop these companies from moving to another state, or sending all of their jobs overseas?

Gave it away? I can feel the cool breezes already. Break out your jackets and sweaters everybody.

The hoax that tells us that the World is going to end in ten years every ten years. And also it changes names.

The prices are high enough to ignore this brand as it is. Add this…go woke, go broke. Good riddance.

It´s just about control of humanity since they know the economy will collapse. CO2 lockdowns coming? The Gov: 'You can breath in but...' 🤡

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