How BRP mastered the supply chain game, stoking record earnings

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Bombardier Recreational Products Inc. announced its highest quarterly revenue ever on Wednesday. Read more.

BRP offered its dealers a choice: either the company could reduce production or ramp it up, but with one caveat. The catch was that BRP would ship dealers an incomplete product, missing a part, due to supply chain issues. Once BRP received the missing piece, they would then ship it to dealers, who would retrofit the part at their store.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

Still, Boisjoli admitted the move was logistically complicated. “We had to develop the tools. But it’s feasible, we’re doing it, and we’re in good control,” he said. The hack resulted in information on employees and suppliers being leaked onto the dark web, though client information was unaffected, the company said in a press release. BRP furtherit would provide credit monitoring services to all of its employees as a “precautionary measure.”

 

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