of imported produce dependency and lack of government support for farmers. By being able to sell directly to consumers, farmers get to take home more income by eliminating costs incurred by middlemen. Shoppers also get to purchase organic produce at more affordable prices – a win-win scenario for both sides.
The platform is set to launch in December, and will let users enjoy intuitive features like options for delivery subscriptions, delivery booking and tracking, and inventory management for farmers. These features make MooMart a more seamless e-marketplace for farm produce sellers and buyers, as opposed to more catchall, saturated selling platforms.
“By digitizing the farm-to-fork value chain and using our marketplace platform, we’re able to drive more sales back to our farmers. We plan to launch in Metro Manila in December 2022 and expect to expand across all major cities like Laguna, Cavite, Batangas, Bulacan, Pampanga, Bataan, Tarlac, Zambales, Nueva Ecija, La Union, Zamboanga, Iloilo City, Bacolod, Cebu, Davao, Baguio, Cagayan de Oro, and Palawan by 2023,” says Choe.
Moving full steam ahead, Choe envisions MooMart as a pioneer startup that will spark change and growth in the country’s agricultural industry through technology – and the business already seems primed to achieve its goal. MooMart’s website will be operational this November. For more news and updates on the startup’s launch, make sure to follow MooMart on