As the country and the business sector slowly recover from the economic effects of the two-year long COVID-19 pandemic, budding entrepreneurs are looking for more business opportunities to invest in. This has been more evident as many employees got retrenched when businesses had to downsize or fully close down.
At a recent Philippine Franchise Association event in Cebu, PFA president Chris Lim encouraged more aspiring entrepreneurs to invest in franchising businesses. “We believe that franchising is about nation building and PFA is here to build more businesses to help more jobs. You know the industry of franchising contributes to more than 7.8 percent to the GDP and it employs more than two million people nationwide,” he said in his speech at theheld at the SM Seaside City Cebu.
The Fruitas Group of Companies, one of the mentioned credible franchise brands, concurs with the PFA’s claims. “There are many people who have lost their businesses during the pandemic and would likely be willing to start again. Now is the perfect time to do just that with a franchise,” said Shaun Si, Chief Marketing Officer of the Fruitas Group of Companies.