In the age of EVs, vehicles become less distinguishable on the basis of powertrains, so styling becomes incredibly important for manufacturers when it comes to making their product stand out in the segment., Dodge didn’t want it to look like all the other ultra-smooth ones on the market, whose rounded-off designs come in the name of proclaimed aerodynamic efficiency. Rather, they did what they do best and went with a retro approach.
“We’re trying to bring a whole generation of muscle car lovers along with us on this exciting new journey, but at the same time, I think, when they make that choice, finally, they do want the world to know, so it has to be different,” said Stellantis Chief Design Officer Ralph Gilles to“They’re happy that it doesn’t look like a jelly bean and part of that is the front end looking menacing still, a lot of character and celebrating the brand,” Gilles continued. “That’s going to be our shtick.
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