are no longer all the rage they were just a few years ago, according to Deloitte Consulting LLP.
After once enjoying double-digit growth, sales are declining, possibly due to saturation of the U.S. market, Bloomberg reports. "Sales of refrigerated meat alternatives at retailers are down 10.5% by volume for the 52-weeks ending Sept. 4, 2022, according to data from Information Resources Inc., or IRI. While higher prices are the top reason for the slide, it’s not the only one, according to Jonna Parker, a fresh food specialist at the market research company.
‘Proteins that were cheaper on a price-per-pound basis did fare better,’ Parker said, noting that semi-vegetarian shoppers that may have opted for an alt-product will now just go for the less-expensive real thing. With inflation, consumers have become less willing to pay a premium for faux meat. Taste and health concerns are also playing a role," the report reads.from a perception problem, according to the report.
Deloitte has even gone as far as to suspect the addressable market may be more limited than previously though, with growing cultural resistance to its "woke" status. Cracker Barrel reportedly faced blowback after adding Impossible sausage to its menu over the summer, facing hundreds of comments on social media on ideological, generational and political lines.
No perception problem. Their insanely high prices for fake meat is the problem.
It’s crap!
It’s garbage and has very little nutritional value.
How about it is not meat.
We're are all the lefties?
All these plant based meat products taste disgusting. Many times products are tasted and then thrown out.
No, it taste disgusting & unhealthy.
Doug Ramsey is funny😂🤣🤣
I love this stuff!! Hard to believe it’s not getting more popular everyday. 🤗What’s not to LOVE about a hamburger that’s NOT really a hamburger but tastes just as good and no cows had to die to eat it? I hope steaks are coming soon too! 😋
People are starting to wake up to how unhealthy processed foods are
I really don't want food that is pretending to be other food. If you want to eat plants, just eat plants. Why create this frankinfood?