Joe Chura, founder of Go Brewing in Naperville, works at the bar inside his new tap room on Quincy Avenue. Later this month, he'll open the doors to his new business as he takes on the craft market with a line of no- and low-alcohol beers.
His latest venture — Go Brewing — targets the burgeoning demand for quality beers without the added calories and repercussions from too much imbibing. The likely flagships for the company, he said, will be the 60-calorie Suspended in a Sunbeam Pilsener — named in honor of cosmologist Carl Sagan — and the 50-calorie Burn it Down India pale ale.
“His message in life — you just have to burn it down and start over — so burn the bridge down and start over. There’s no going backward,” Chura said.He likes Burn it Down for the IPA’s hoppiness and citrus flavor, he said. “But it has literally like around one-eighth to one-tenth of the calories of a regular IPA that we drink on a normal day,” he said.
Chura said the plunge tubs are the type of activities Go Brewing plans to host to promote health and wellness as an alternative to what exists out there in social settings.