The Deals: 3tone Music Group Scores $50M Investment; Warner Music Acquires Stake in Serbia’s Mascom Records

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The Deals: 3tone Music Group has scored a $50 million investment, Warner Music acquires a stake in Serbia’s Mascom Records, Atlantic Records partners with Record Store Day and more.

. The acquisition expands the companies’ relationship, as Mascom has acted as Warner Music’s local distributor for more than 20 years. Under the new arrangement, they will work together to build a roster of local artists, with the opportunity for artists to be upstreamed into Warner’s global network. Mascom’s catalog will continue to be distributed by Warner’s ADA.

, general manager of Warner Music South East Europe, called the deal “a landmark development” for Warner in the region.DreamstageClaire Mas . Driift also secured an additional $4 million investment from Deezer, bringing the company’s total investment from the European streaming service to $7 million in 2022. Deezer is now the largest shareholder in Driift; it had become a majority shareholder in Dreamstage prior to the acquisition.for a new series that will showcase developing artists at independent music retail stores across the U.S.

. The series will feature 10 to 12 emerging artists over the next year while incorporating exclusive in-store signings and performances. Joe P has already signed on for eight upcoming in-store signings while he’s on tour. The partnership was negotiated by Record Store Day’s

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