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Business Maverick: Mercedes unveils latest electric SUV aimed at Tesla’s Model Y

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Mercedes-Benz Group AG is broadening its battery-powered lineup with a sport utility vehicle that will take on Tesla’s Model Y in another step toward the vehicle manufacturer’s goal to go all-electric by the end of the decade.

The EQE SUV, unveiled on the eve of the Paris car show, will edge out the cheaper Model Y with 590km of driving range and start at around €70,000 when sales begin late this year. It’s the fourth model to use Mercedes’ dedicated EV platform, which also underpins the flagship“It’s the latest proof that we’re consistently executing on our strategy to go all-electric,” Mercedes CEO Ola Kallenius said in a statement.

The SUV features a 141cm-wide screen, and the high-performance AMG version will reach a top speed of 210km per hour. Mercedes plans to offer electric siblings for all combustion-engine models in its portfolio by the end of the year, then introduce three new platforms to underpin its cars, AMGs and vans by 2025. By 2030, it will only sell EVs in markets where phasing out engines entirely is possible.in favour of more profitable G-Wagon SUVs and performance models.

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Great idea for the international market. Not gonna work in SA.

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