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Smurfit Kappa taps into online wine sales market

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Smurfit Kappa's new wine multi-pack consists of a an outer box and buffers and the company claims it is robust enough to reach the end consumer in perfect condition no matter how complex the supply chain is.

Packaging giant Smurfit Kappa has created a sustainable packaging solution tailored for wine, which will assist firms in the sector capitalise on the growth in online wine sales.

Online wine sales have seen a significant increase in sales since the beginning of the Covid pandemic in 2020 and market research company Euromonitor reported a 52% increase in online wine sales between 2019 and 2021.

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