Some of the best deals on beer, champagne, whiskey, and other booze this Black Friday | Business Insider

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There are a couple of booze retailers we can count on every year to offer deep Black Friday discounts, either to build their brand or to draw unwary shoppers to less-good deals.

And, in some cases, we've found that to be true.

Some Black Friday discount claims can be a downright scam, but South Africans are notoriously hard to fool about the price of their favourite booze. There is also fierce brand competition between the big retailers, and they have another incentive to offer genuinely deep headline discounts: people stocking up before Christmas are more likely than average to try something new or different on impulse – something that can be more profitably priced.

So if you are shopping in-store for any of the really good deals, be weary of the promotions closer to the entrance and tills, rather than the ones at the back of the store that you were looking for in the first place.Beer: there is cheap Castle Lite, if you buy enough, and Shoprite looks good on Windhoek

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