On Thursday it announced a partnership with long-standing local platform Superbalist that will finally bring it online in SA. Both fashion and home items from H&M South Africa’s 28 physical stores will now be available for delivery, the companies said.
“South Africa is a growing market with large potential, and we look forward to making our brand available to new customers across the country, said H&M South Africa country manager Caroline Nelson.The announcement referred to the"unique and strong position" Superbalist occupies in South Africa.
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