When the economy tightens up and earnings start to drop, good companies focus on their core business and trim unnecessary projects. Great companies explore how they can leverage this setback to their advantage and gain market share. They view tough situations as an opportunity to refine their business and make it more profitable.Article content
As market sentiment turns negative, we see this strategy take a detour for investors. Market corrections should be viewed as necessary parts of the market cycle. Instead investors often perceive corrections as a direct threat to their long-term goals. This can cause worried investors to react with their most basic instincts: Fight or flight.Article content
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