Claire McHugh has her time working in Setanta Sports to thank for seeing the potential for brands to have greater engagement with video content. Along with Daragh Ward, her co-founder, she set up Axonista, which enables live-streaming shopping as a sales channel for brands, in 2010.
The firm, which is headquartered in Dublin, has clients including QVC and Virgin Media, and employs 48 staff. “We were very early to market and we knew it. We started as a digital innovation agency, tapping into an emerging market opportunity around smartphones and tablets, and the tech that came with that like faster internet and video compression,” McHugh told the Business Post.
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