Companies Tap Tech Behind ChatGPT to Make Customer-Service Chatbots Smarter

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Businesses hope the artificial-intelligence technology behind ChatGPT can turn ordinary chatbots into impressive fonts of information, potentially transforming customer service

OpenAI last week said it would soon add ChatGPT, which stands for chat generative pre-trained transformer, to its application programming interface, or API, which lets developers embed OpenAI technology into their own products.

Sam Altman, chief executive of OpenAI, has warned against relying on ChatGPT “for anything important right now.”wrote in a tweetUsing AI to write chat responses in sensitive situations has backfired. Koko, a chat app used for emotional support, this month was criticized for an experiment in which human volunteers crafted their responses to the app’s users with the help of GPT-3.

Fanatics’ customer-experience team is testing the chatbot before making it live, conscious of the risks using AI carries if not properly managed, Mr. Donaldson said.that can resolve customer requests as well as humans, or even better. But chatbots are often seen as clunky and not very helpful. But companies should exercise care when dealing with the new AI, Mr. Truog said. “It’s appropriate to be doing some experimentation,” he said, “but it’s too early to deploy mission-critical systems based on this.”Fanatics said its sportsbook’s chatbot will run on technology from Ada Support Inc., a customer-service automation platform.

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A properly set up AI is the next step after offshoring customer service. The AI will be able to stonewall a complaining customer without the slightest bit of conscience. tt:DanHenninger batchelorshow

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