Image: Janet Szabo
E-commerce is gaining momentum in South Africa, especially since the Covid-19 pandemic when many businesses were forced to transact online. And it’s estimated that by the year 2025, nearly half of all retail transactions in South Africa will take place on the internet. “When it comes to trust, we need to build this at a customer level and E-Commerce allows you to get a lot of data from those consumers but you also have to treat that data securely, you have to provide a service and with the growth of E-Commerce there will always be people trying to commit fraud and government has to support the ombudsman,” says Cisco South Africa’s Brendan Cuthbertson.
“Someone can steal your identity and that is where fraud takes place, we are to ensure that everyone who transacts on the internet is protected and secure,” says MD of Impression, Carrie Peter.
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