that"we will have to monetize it somehow at some point; the compute costs are eye-watering."
For instance, the model of online storage service Dropbox, which offers paid plans and a free version, might provide a sense of how companies like OpenAI may think about their own products, marketing experts said. It's likely, for instance, that OpenAI maintains a more bare-bones free version of ChatGPT, where access could be restricted due to demand, and users potentially have to wait in queues, said Vivek Astvansh, an assistant professor of marketing at the Kelley School of business at Indiana University.
Keeping a version of ChatGPT free will still help the company develop its technology, Astvansh said.
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