Amazon's attempt to disrupt grocery market not going as planned

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Amazon CEO Andy Jassy says the company is not expanding its Amazon Fresh stores until it finds a formula that will work, as the retailer struggles to gain ground in the grocery market.

has not yet found the formula for dominance in the grocery industry after years of trying, COE Andy Jassy admitted this week.Thursday that while Amazon has built what he called a "pretty significantly sized grocery business," it hasn't gained much ground in capturing market share in perishables, which would require a lot more brick-and-mortar locations.

People walk past an Amazon Fresh supermarket in London. The company revealed this week that it will not expand the grocery stores until it finds a formula that would work on a mass scale. Jassy touted the selection and growth of Amazon's Whole Foods stores but said, "if you want to have a mass physical store offering, you need a different offering." The CEO said that is what Amazon has been working on with its Amazon Fresh locations.Inside an Amazon Fresh store in Pasadena, CA, Thursday, September 15, 2022.

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When I saw the number of employees is more than the customers, I knew Amazon Fresh is NOT going well. The price is just too high, even in a relatively high income area.

They won't lose. In time they will win this

Stop buying at Amazon !!!

😂😂😂😂😂

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