he Covid-19 pandemic as well as the national lockdown saw businesses face many challenges as many chartered into unfamiliar territory with e-commerce. While other businesses thrived during the accelerated shift to digital, others are still finding their feet.
"Creating an online and digital presence has become a hygiene factor in the minds of our customers and with the growth that we are seeing in e-commerce and digital, it is set to become the number one cause of growth in business in the next 10 years.
“Without this client understanding of what our customers expect, any investments made into digital and e-commerce will be muted,” she stresses.Albrecht warns that if businesses are not able to make the pivot into digital e-commerce they will become irrelevant. This does not mean that businesses must go"full blast" and invest heavily in creating the best-in-market e-commerce platform. Instead, it requires businesses to be willing to do some deep learning and heavy testing, she adds.