Amazon And Other Tech Companies’ Return-To-Office Orders Renew Fears Of Proximity Bias

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Vice President of FinTech, Melody Brue dives into what's driving these return-to-office (RTO) mandates, and into the concerns about proximity bias that these decisions have sparked in the workplace.

of more than 10,000 employees, 41% expressed concern about how inequality among office-based, hybrid and fully remote employees may negatively affect work culture.

Remote workers may also miss out on some aspects of knowledge transfer, in which experiences from one set of people within an organization are transferred to and used by other groups within the organization. This kind of knowledge transfer often occurs informally between meetings, at office social gatherings or simply by witnessing others’ work when in the same space. This may ultimately lead to its own kind of proximity bias.

By switching to remote work during the pandemic, companies unknowingly removed barriers to entry and inclusion that hadn’t been widely recognized. That’s a good thing, and to the degree that it can be continued sensibly now, it should be. As they determine what balance to strike among remote, in-person and hybrid work, companies must look not only at job function but also at, employee engagement, job satisfaction, retention and other factors.

Companies are wise to allow some portion of their workforce to continue working remotely, leading to more satisfied workers and a more inclusive workplace. To avoid proximity bias, companies must assess all team members or candidates based on their abilities, not their location. Organizations can achieve this by using objective performance metrics in their evaluations.

As tax consequences come to light this year, layoffs are a weekly news item and expensive office buildings sit idle, I look forward to seeing what balance is struck in hybrid work that allows for productivity, engagement and scale in organizations. And I hope that these decisions will be data-driven—not based on who shows up at the office.Moor Insights & Strategy provides or has provided paid services to technology companies like all research and tech industry analyst firms.

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Not to mention the fact that it is an excellent way to get Covid-19.

Forbes you must educate Germans they must come to the 🇺🇸 we want their experience

'We found something that measurably increased productivity.... but... there's some bad news. The employees LIKE it. Do we value profit or their suffering more?' Easy choice. Get em back in the office, fuck productivity!

sounds like flakes work at amazon !

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