Business Maverick: Big food brands struggling to kick junk addiction, survey finds

The analysis conducted by the World Action on Salt, Sugar & Health, an NGO, selected 2,346 products sold by Danone, Kellogg Co, Kraft Heinz, Nestle SA and Unilever in Australia, France and Mexico. It ranked them on the basis of the most widely used standards – Health Star Rating, Nutri-Score and Warning Labels. Apart from Danone, all others sold a greater proportion of unhealthy food.

Producers are under pressure to make their portfolios healthier because obesity is already a public health crisis in countries like the US, and on the rise in the developing world. The worldwide economic impact of excess body weight will more than double to $4.

Activia yoghurt maker Danone bucked the trend. Only 35% of products scored below the standard definitions of healthy. Earlier this week, it promised that at least 90% of products by volume of sales in the UK and Ireland will not be high in sugar, salt or fat, as defined by the government policy. Groups like ShareAction, an investor campaign group which supported the research, have been calling on companies to be moreabout the healthiness of their portfolios to help investors scrutinise their offerings and evaluate the threat of potential anti-junk food legislation on sales.

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