Former Apple Executive Larry Jackson Launches Gamma, New Music Company With Usher, Rick Ross on Roster

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Gamma, ex-Apple exec Larry Jackson’s new company, has inked Usher, Rick Ross — and has its sights set on Travis Scott, sources tell Variety.

, a stake in the Death Row catalog acquired by Snoop Dogg late last year. Sources say Jackson also has his sights set on signing Travis Scott, who has one more album left in his contract with Epic Records.

The announcement was hinted this week in characteristically low-key fashion with enormous billboards on Sunset Blvd. in Los Angeles and New York’s Times Square. Jackson’s new venture also aligns him with L.A. Reid, the former chairman of Epic Records, Island Def Jam and Arista, wholast year. Sources say that the team is working to acquire the rights to the final album in Usher’s contract with RCA in exchange for an undisclosed amount of money and a percentage of the project, with Reid overseeing the album’s production.

Over the past 20 years Jackson has held senior positions at RCA and J Records as well as Interscope and Apple Music, where he worked with Jimmy Iovine, whose role in this enterprise is unclear but seems almost certain — Jackson’s new company is in position to execute many of the artist-centric endeavors Iovine has long advocated. People familiar with the soon-to-launch operation describe it as a one-stop-shop for artists with multiple verticals.

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