Myer CEO hails company investment into rewards program

  • 📰 SkyNewsAust
  • ⏱ Reading Time:
  • 16 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 78%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

Myer CEO John King has discussed his company’s investment into Myer One rewards, which has resulted in nearly 75 per cent of sales going through the program.

He said Myer One was a “diamond in the rough” before they decided to join it with online and physical shopping.

“It gives us really good first-party data in which to understand what you as a shopper want to buy and we see what you are buying and then we will then try and tailor our communication to you so that we keep you interested and engaged with us,” Mr King told Sky News Business Editor Ross Greenwood.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 7. in SG

Singapore Singapore Latest News, Singapore Singapore Headlines