Blood, Sweat, and Lashes: Inside the Competitive and Cutthroat False-Eyelash Market

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Just as beauty products sell the illusion of glamour, there’s another story behind the business of fake eyelashes—one that is cutthroat and competitive.

It might be fun to eat popcorn while watching the drama between beauty founders and competitors, likeWet n Wild on Twitter for an eyeshadow palette, but it’s far less fun to experience it firsthand. Lashify litigated against Kiss, and eventually filed a complaint with the International Trade Commission, naming Kiss, Ulta, Walmart, and others.

Lashify hit back that Kiss misstated the commission’s decision and added, “Lashify is hopeful that the appellate court will correct this result to protect true innovators as the US Constitution requires and [that] a US jury that has yet to hear any evidence will protect American inventions.

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