Sports betting company hit with record fine for breaching regulations

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Sports betting company Betr has been slugged with a record fine for breaching state regulations during its launch last year. 9News

"These advertisements breached NSW laws prohibiting the advertisement of any offer of an inducement to participate in a gambling activity, including an inducement to open a betting account or bet more frequently," Liquor and Gaming NSW said in a statement on Friday.

Betr was handed fines for 14 infringements, which add up to $210,000 – the largest ever fine for offering inducements in NSW. The company elected to pay the fine rather than take the matter to court. It had earlier stopped the ads when it had been contacted by Liquor and Gaming NSW. "This company tried to attract a new customer base and establish a significant market share with promotions that we consider crossed the line, using inducements that had the potential to cause harm to the community," the executive director of regulatory operations and enforcement at Liquor and Gaming NSW, Jane Lin, said.

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