We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
NBA’s biggest market
wait what
China's 'icon market' is creating more fans of soccer stars — not the clubs they play for
Singapore News News
Keeping Chinese fans loyal to one particular soccer team seems to be no easy task, with a new report highlighting the country's 'icon market' and how supporters are more likely to stick with individual players more than just the teams they play for.