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Usage of non-generative artificial intelligence, a broader technology which KPMG said has been deployed across sectors such as health care and finance to boost productivity and competitiveness, is even worse. A mere 35 per cent of organizations in Canada say they are using such AI, compared to 72 per cent of businesses in the United States., four in 10 have deployed it in call centres.
The survey results appear to paint a picture of a country woefully behind its neighbour to the south. That could ultimately have implications for how well Canadian companies perform on the world stage, as those that use AI appear to have a “competitive advantage,” the study said. “Generative AI can be powerful if used correctly and responsibly, and it enables businesses to be more efficient, productive and competitive,” Benjie Thomas, Canadian managing partner, Advisory Services at KPMG, said in a press release. “Canadian businesses that aren’t adopting AI today might be putting themselves at risk of falling behind, especially as competitors south of the border continue to advance in this field.
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