On 18 December 2022, when we witnessed the showdown between Argentina and France, during the greatest World Cup of all time, emotions ran high and spectators deemed it the single most thrilling experience of their life.
This is in no way different from the marketing strategies used by companies like Adidas or Coca-Cola. The number of inked deals dramatically rose between 2019 and 2021. The sponsorship of sports facilities, teams, and leagues grew rapidly as crypto prices soared over 2020 and 2021.The biggest crypto-sports deal in 2021 was the purchase of the Los-Angeles’ Staples Centre by Crypto.com. The stadium, which has witnessed the games of legendary players like Michael Jordan and Kobe Bryant, was bought by the crypto exchange for nearly $700 million. The stadium was renamed the Crypto.
Crypto exchange OKX became a primary partner for McLaren Formula 1 team in 2022. And the list of companies that got into sports sponsorships goes on. But the question remains, why are crypto companies so focused on big sports sponsorships?“Crypto advertising and sponsorships in sports makes sense for an array of reasons, with visibility typically being the top driver, especially among new brands and categories.
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