Use This Filter Of Business Model Red Flag Tests To Assess Cool New Cleantech - CleanTechnica

None of these red flags by themselves make a company, a product, or a purported solution a guaranteed failure or an outright scam. But the more red flags pop up, the less likely something is to be something worth bothering with.Dunning-Kruger hits us all, but the number of people with no experience or education in a domain tend to have it more than people with scars and tired eyes.

How do you test for this? Look at their material. Do they start with who should buy their product and why, or do they start with a list of product features? Red flag. Look at their market claims. Look at the number of units that they are claiming they are going to ship. Do a bit of Googling to find out how many units ship in that market or adjacent markets. It’s not hard at all to find this information. Lots more units than comparable markets? Red flag.

When a firm is entering a crowded market, or an innovator is proposing a solution for an existing market, one of the key questions to ask about the business case is comparative labor costs during operation. How do you test for this? Well, Google the market the company is trying to enter. Look at the technologies in that market. Look at the labor requirements. Then look for labor requirements to run the solution being proposed. If the labor is higher than the current entrants, it’s probably not viable.

with other electric aircraft for parts of their flights, the only example I could come up with for mid-air interception and alignment of a cable was refueling fighter jets on long flights. No one does it commercially. What’s a natural market? It’s the place where a product fits well, not one where it’s a square peg. It’s the place the product can make money, or be altered to make money.

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