Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Even dupes for the $45 Stanley water bottle exist.
“You have people who are able to tell the story or inform other people about what’s in fashion, influence this behavior, and they can do it faster than the original product,” Chernev said, adding it’s difficult for companies to legally protect and keep up with copies of their design. Dupes could come from dubious places and can easily be found online.
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