‘Bud Light crisis’: HSBC downgrades Anheuser-Busch stock, sees ‘deeper problems’ than company admits

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HSBC stock analyst Carlos Laboy downgraded stock in AB InBev, Anheuser-Busch's parent company, to 'hold,' saying the U.S. branch of the world beer giant had been damaged by the flap over its partnership with transgender social-media influencer Dylan...

is a biological male who identifies as female and who in March marked 365 days “of being a girl” to the cheers of many of corporate America’s biggest brands, including Bud Light.a custom beer can featuring the face of the TikTok star who also made several videos promoting Bud Light.campaign as the social-media backlash was just starting to swell.

Multiple marketing executives have since taken a leave of absence, one of whom doing so after a video surfaced of her saying the brand’s survival required reaching out to social-media influencers and ending its “fratty” image.

 

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