" that will put tight limits on how advertisements can be run on their channels—and at least one prominent channel is threatening to leave Twitch entirely if the planned changes aren't dropped.
Things take a turn in the second part of the page, though, where Twitch lays out"permitted and prohibited brand sponsorship formats," and cuts right to what it's really all about: money. The new policies are a potentially big problem for a lot of streamers. Many streamers favor the types of sponsored content that Twitch is now outlawing because they're able to serve ads to viewers without giving a cut to Twitch. To some of the biggest streamers, these brand deals are the backbone of their income.
"This Twitch announcement would be less concerning if I had faith in Twitch's sales team being able to meet the needs of an entire planet worth of live events," Evo general manager Rick ThiherShyLily, who has 1.