The Index, which named London the best city brand in the world, followed by New York and Paris, gave Cape Town the title of the continental leader because of its status as South Africa's most visited city. It added that the Mother City natural beauty, stunning coastline, mountains, and diverse landscapes make it one of the world's most attractive tourist destinations, and it has built a high reputation as a destination to visit.
"While Cape Town continues to face socio-economic challenges, it ranks positively for the attribute of future growth potential, in 18th position globally. This is largely attributed to its growing tourism industry, which presents opportunities for economic growth and job creation," noted Brand Finance in the report.
At number 72 out of 100 cities, Johannesburg became the third-best African city to live in. Brand Finance blamed its higher crime rates compared to other areas in South Africa for the lower score of 59.7 out of 100 points. However, like Cape Town, the City of Gold also ranks highly for future growth potential, at 25th globally. It is also widely recognised as the economic powerhouse of South Africa and a significant financial and business hub in Africa.
Other African cities that made it to the top 100 were Cairo , Morocco's Casablanca , Lagos and Nairobi .In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.