To celebrate the launch of Blue Bunny Soft scoopables - a new take on soft serve - the brand is launching a contest to find The"Softest Dad in America."
"Blue Bunny's purpose is to champion fun and make everyday uplifting, and we're doing just that by celebrating dads who embody those values," said Jeremy Hrynewycz, brand marketing director at Blue Bunny.
The winner gets a Blue Bunny Soft recliner and a summer's worth of Blue Bunny Soft scoopables through a $250 gift card. And the top 10 finalists will also receive a gift card, according to aAnd people can vote from July 27-30 to choose the finalists they believe should be named The Softest Dad in America. The winner will be announced on July 31.
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