Ted Sarandos Calls Korean Content ‘Surprising and Unpredictable’ as Netflix Prepares to Double Investment in Shows, Industry Development

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There’s more to Korean TV than a greenlit second season of “Squid Game” and Ted Sarandos, Netflix co-CEO, shed new light on what’s making the “Korean wave” worthy of large-scale c…

After meeting with leading helmer Park Chan-wook and 100 film students a day earlier, Sarandos on Wednesday held a public forum at Seoul’s Four Seasons Hotel on the future of Korean content. The abundant glad-handing follows a public commitment made in“[Korean content] is very often unpredictable and catches the American audience by surprise,” said Sarandos at the event. “I think what’s brilliant is to see film, unscripted and series all grow according to the interests of our Korean audience.

While the lineup has chiefly focused on drama series and films, Netflix is increasingly making Korean unscripted shows. It has recentlyand is heading towards a third season of “Singles Inferno.” Netflix is working with the Korean Video Promotion Association to help young creators gain experience in the production industry. Sarandos’s agenda in Korea also has him meeting with students, potential screenwriters and emerging directors. He predicted that between 2022 and 2025, a fifth of Netflix’s Korean titles will come from a first-time director or writer.

The press event also included two fireside chats, one with production partners and the other with VFX partners. Sarandos was joined by Lim Seung-yong, CEO of Yong Films; Kim Jiyeon, CEO of Firstman Studio; Byun Seungmin, CEO of Climax Studios; and Kim Su-ah, CEO of Shijak Company in the first panel. The VFX discussion included Daniel Son, CEO of Westworld, and Hong Sunghwan, head of Scanline/Eyeline Studios.

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