It would ban fake reviews, suppressing negative reviews and paying for positive reviews. Violations may result in hefty fines. “The rule would trigger civil penalties for violators and should help level the playing field for honest companies,” Samuel Levine, Director of the FTC’s Bureau of Consumer Protection said. Perfect ratings Fake five- and four-star reviews are omnipresent on sites such as Amazon and Google, as are faux product endorsements.
The commission has taken strong enforcement action in the past on fake reviews, but said it might not be enough without civil penalty authority. ‘Hijacking’ positive feedback Besides the banning of selling or obtaining fake reviews, under the new rule businesses also would not be able to “review hijack,” or repurpose a review that was actually written for one product to be used for another.
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