WASHINGTON—In an attempt by the think tank to find a model for sustainable growth of the U.S. economy, a new initiative proposed Thursday by the Economic Policy Institute would require companies to go back to naming products by combining what they do with the suffix “O-Matic.
” “Our research shows that businesses create more value for the American economy when they take a word that describes what they do—say, investing—and then, in that case, make their brand name Invest-O-Matic,” said EPI senior fellow Ronald Wong, who found the suffix could increase company revenues by 400% within the first year after its adoption, and sometimes more if the number 5000 was placed at the end of the name.
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