, Netflix signed up 3.5 million subscribers, the service's best month since Antenna started measuring it.
"There's a feeling of, 'We've spent a ton on content, and we were paying a premium they weren't getting before,'" said a producer, referring to Netflix's history of writing big checks to build its content library while also killing traditional Hollywood backend deals, which used to give talent more upside from a project's success. Many writers
Analysts will be looking for more color from Netflix on how subscribers are responding to the password-sharing crackdown and ad tier.
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Netflix Q2 Earnings Preview: Analysts Expect Windfall From Password-Sharing CrackdownNetflix’s move to start broadly monetizing password-sharing users — after years of tacitly allowing the practice with a wink and a nod — could help the streamer beat Q2 2023 earnings targets.
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