The art of the removal: Tattoo regret drives a growing business

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Every tattoo has a story, and so does every tattoo removal: technology has dramatically improved, making removal more accessible and predictable.

The inspiration seized them after a brunch date in Vancouver. They were perfectly sober, but drunk on love.

Twenty per cent of Canadians have tattoos, and almost 50 per cent of millennials are tatted. Approximately 23 per cent of people regret getting a tattoo and 11 per cent have tried to remove or cover it up.Article content The couple welcome a steady stream of clients to have their ink removed — so many, in fact, that removing tattoos has outpaced his business of inking them.Article content

DeCola is treating another client who was badly scarred when she was trying to have a large tattoo that encircled her arm removed by an inept laser technician overseas. “I say no more than I say yes,” said DeCola. “I always think ahead if it could be something that people regret. If the tattoo is going to alter their life in any way, I send them out the door.”

DeCola didn’t imagine he’d ever be in the removal business, but so many people were coming to him for coverups , which sometimes require an old tattoo to be lightened, that he realized he should be doing it himself.Article content Bramley had offered up her arm to a friend who was learning to tattoo. Bramley dons special sunglasses to protect her eyes during the procedure.Kalvin positions the PicoWay laser wand over Bramley’s arm. As he slowly moves it, the thick blue lines turn white, almost as if they are being erased.Advertisement 7The white colour will subside within minutes and the tattoo’s blue lines will still be visible.

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